Best time to post on social media
A sensible starting schedule per platform, based on aggregate consumer-audience patterns. Use it until you have your own data.
“Best time” is really “best time for your audience”. This is a baseline — MultiPost Studio learns your real best hours from your engagement history and places posts automatically.
Times are local, weekday-biased. Evenings outperform mornings for most consumer audiences; B2B skews earlier.
Free, no sign-up. Runs entirely in your browser — nothing you type is stored.
How it works
Start from the baseline
Pick 2–3 slots per platform from the table below and schedule a few weeks of posts.
Watch what lands
After ~20 posts per platform you'll see which slots consistently outperform.
Let the queue optimise
In MultiPost Studio, switch each channel's queue to AI-optimised timing and it adjusts as your audience shifts.
Tips for better results
- Consistency beats perfect timing — posting on a predictable cadence trains the algorithm and your audience.
- Evenings (17:00–21:00 local) outperform mornings for most consumer audiences; B2B skews to 08:00–12:00.
- Weekends are strong for TikTok and Instagram, weak for LinkedIn.
- Time zones matter: schedule to your largest audience region, not your own.
Questions
Are these times guaranteed to work?+
No — they're population averages. Your niche, region and audience can differ a lot. Treat them as a hypothesis to test.
How long until I can trust my own data?+
Roughly 4–6 weeks of consistent posting, or ~20 posts per platform.
Does MultiPost Studio do this automatically?+
Yes. Each channel's queue can run on AI-optimised timing that updates from your own results.
Want this inside your workflow?
In MultiPost Studio, every one of these runs on your own data and connected accounts — inside the composer, calendar and analytics. Free forever plan, no card.
Get started free